13 minutes, $13 million: The logistics of pulling off a Super Bowl halftime show 

The well-known Super Bowl halftime present is only 13 minutes very long, but the million-dollar-a-minute (£750k-a-minute) extravaganza can take 1000’s of people today, months of scheduling and close to armed forces precision to pull off.

Organizers have the Herculean task of turning a soccer subject into a live performance venue and back again in less than 50 % an hour, and without the need of harming the taking part in surface.

Halftime at Sunday’s 54th Tremendous Bowl concerning the San Francisco 49ers and Kansas Metropolis Chiefs in Miami will be headlined by Latina pop stars Jennifer Lopez and Shakira. It also will function surprise artists and other ensemble singers, stated Dan Parise, a producer performing with Roc Country, the amusement organization manufacturing the clearly show with the Nationwide Soccer League.

Jennifer Lopez and Shakira will be headlining this year's NFL Super Bowl halftime show

Jennifer Lopez and Shakira will be headlining this year’s NFL Super Bowl halftime present

PepsiCo is sponsoring the present for the eighth straight 12 months. A resource with direct information of the demonstrate stated it would value about $13 million (£9.8million), a determine an NFL spokeswoman declined to confirm.

‘There are so several areas of it, the dancers, the lighting things, the distinctive effects,’ explained Parise. ‘It’s like a huge jigsaw puzzle.’

The perform starts off practically a year in advance, mentioned Mark Quenzel, the NFL’s senior vice president for programming and creation. Organizers scout the venue for logistical hurdles or distinctive structural features they could use to their edge.

In 2014, for illustration, producers had to keep Bruno Mars´ present fairly straightforward, mainly because it was difficult to forecast discipline problems at MetLife Stadium in New Jersey, a scarce out of doors cold weather Tremendous Bowl.

Planning starts almost a year in advance, and thousands of people are involved in the show

Organizing starts nearly a 12 months in progress, and thousands of folks are included in the demonstrate

This 12 months, reported Parise, a freshly renovated overhang at Hard Rock Stadium authorized for deployment of far more state-of-the-art audio equipment.

All in, the generation requires 2,000 to 3,000 individuals to produce, reported Quenzel, who is on his 10th halftime clearly show.

Like earlier performances, this year’s present will incorporate an on-subject ‘audience’ of some 800 folks, mostly young children from local faculties who are forged in advance, and must rehearse with the artists.

Usually, they are requested to engage in a larger sized role than that of cheering followers. All through Justin Timberlake’s 2018 rendition of ‘Mirrors,’ the on-industry crowd held up mirrors to replicate stadium lights.


The major feat of coordination is location up the stage, which is wheeled in on 38 separate carts, each requiring 12 people to move. Another 18 carts, with 6-member groups, have the audio devices.

Like air targeted visitors controllers, staff leaders donning headsets direct each group. A stage piece ending up in the incorrect position, even by an inch or two, could be disastrous, Quenzel said.

The set up normally takes eight minutes, with the exhibit by itself lasting about 13. Removing the stage can take just over six minutes, Quenzel claimed, prior to the teams retake the field.

Prince performed one of the more memorable Super Bowl halftime shows back in 2007

Prince carried out 1 of the more unforgettable Tremendous Bowl halftime reveals again in 2007

For the duration of the present, behind-the-scenes staff wait around in predetermined spots to have away apparel in the course of wardrobe variations that ought to be executed down to the second, Quenzel mentioned. ‘Part of the artwork of the display is what we will not demonstrate you, what you never see,’ he explained.

An instance that stands out to Quenzel was in 2015, when pop star Katy Perry wished to sing her strike, ‘Roar.’

She and the producers imagined it would be enjoyment if she entered driving a golden lion. The 20-foot (6.1 m) mechanical beast was established on wheels hid by legs that ended up pushed back again and forth by performers to mimic footsteps.

For these types of a huge spectacle, there is important minimal time to rehearse. Shakira and Lopez commenced individual rehearsals as early as December, Parise mentioned, but experienced only a couple times to practice alongside one another.

Production is off the charts, with the halftime show often working out to $1million-a-minute

Generation is off the charts, with the halftime display frequently functioning out to $1million-a-moment

Rehearsals generally took place at the Miami Dolphins´ observe facility, prior to shifting to the Super Bowl stadium on Wednesday. ‘We were being doing the job 12-to-15-hour days,’ Parise claimed.

Conversation is an additional problem. In addition to the hundreds of people hired by the NFL, every single artist provides enormous teams of dancers and workers. To get every person on the same webpage, producers employ veteran industry pros, together with producer Ricky Kirshner and director Hamish Hamilton.

Sunday’s present is mentioned to characteristic a good deal of special results and dancing. But with all that goes into scheduling, it is crucial to recall the present is not the principal celebration, Quenzel claimed.

‘It’s by no means lost on us that we’re the facet display,’ he stated.